So I think there is a misconception when it comes to LuLaRoe. Because we are all in love and obsessed with the brand and follow so many groups, I think we kind of assume that starting this business will be easy. The clothing will just sell itself and we will sit back and watch the money roll in. This is the farthest thing from reality as you can get. This is a business. You are starting a business. No one started a business and was successful 24 hours later. It’s just not reality and how the world works. Even if you see a brand that blows up overnight and has somehow become this “overnight” sensation, it wasn’t. There were countless day, months, years of hard work, failure, sleepless nights and stress. It’s just that finally, all those hours upon hour of work finally paid off.
The perception is that my business exploded overnight because of a blog post. Not true. For about a year I literally talked to myself on my blog and on my Facebook “fan” page. So many posts I would do never got viewed, I would have maybe 1 or 2 “likes”. I felt really silly that I was doing all of this work and no one was really paying attention to anything I posted or wrote. I kept posting because it was something I enjoyed doing and a way for me to kind of disconnect from my every day life and put into words what was happening in my life at that moment. Sure, I got lucky when that ONE post went crazy and my following grew, but it was also somewhat of a reward for all the time and effort I put into my blog that made ZERO dollars. The moment that happened, I knew I was doing exactly what I needed to be doing and that jumping into LuLaRoe was the path I was supposed to take.
Not for one second did I ever think this would be easy. I actually walked into this business expecting nothing. Probably not the best type of attitude to have, but I am being brutally honest with you. I thought, worst case scenario I sell a few things, hate it and sell everything off at wholesale and I’m still even. That the way I thought until the day I launched. The few days prior when my boxes of inventory came, I thought “awwweeesssommmee!!! Look at all of these clothes!!!!!”. That thought was followed by “Oh my god. I have to take pictures of 333 pieces of clothes, work, and take care of my kids. What did I get myself into!?!?!”. Those few days were a HUGE reality check. It all sunk in and realized this is a business and it’s on ME to run it and make it successful. My entire view on LuLaRoe changed and I got scared. I had spent about 10K on inventory and now I needed to sell it. That fear was good because it pushed me to test my limits and see what I was really made of. Nothing makes you work harder than seeing 10K in LuLaRoe inventory purchases on your credit card bill. Talk about an oh shit moment.
The night I launched was probably the most terrifying moment of my life aside from birthing both of my children. Skydiving wasn’t even as scary. At least if I plummeted to my death while sky diving, I didn’t have to live with the fact that I failed or sold nothing. Again, I am being totally honest with all of you on the thoughts that went through my head. HA!
I launched, I sold, and I was on cloud 9. Then I was in fetal position for two days crying because I hadn’t stopped pulling, invoicing, printing labels, going to the post office, working, taking care of my kids, and trying to be a wife for 48 hours without sleep. It was brutal. I was going to bed at 3-4 am and up at 5am to start all over again. Finally on the night of day 3, I was done. It was such a sigh of relief and moment of clarity for me. I did it. I friggin’ did it! I actually did something I terrified to do and did it well. I was proud. Like really proud. I can’t remember a time in my life where i was actually PROUD of myself in this way. Sure, I’ve been proud of myself for many accomplishments in the past, but this was a different kind of pride. It felt like I kicked some major boss girl ass and could do anything. From that moment on, I tried to treat every single sale like a launch. I have the same fear every time I post, I have the same excitement every time something sells, and I feel that same relief when it’s all over. The pride is there the entire time and grows with each sale I do.
Many of you see the fun posts in my group, the sold comments, the cute graphic saying “invoices are sent!”. What many of you don’t see if the hours upon hours of going through my inventory, photographing my inventory, photographing my inventory AGAIN because it looks like crap, sending invoices, apologizing for posting items I don’t have, packaging items, going to the post office twice a day, the roughly 100 messages I send during a day to everyone on my team or messages sent my way with questions. You don’t see the moments when I feel like a really crappy Mom because I am working instead of spending time with my children. That right that is as honest as it gets. My kids are my world and some days I am near tears because I realize it’s 11:00 AM and I haven’t done anything just for THEM. Yes, I have fed them, changed diapers, given them hugs and kisses and told them I loved them 100 times. They know I love them. But I haven’t raced cars with my son or played dress up with my daughter and that hurts my heart. I try to remind myself I am doing THIS for THEM. I am doing this for their future. I am showing my kids that with a lot of hard work you can reach your goals. I want them to look at me the way they look at their Dad, like a hero. A bad ass Mom hero. I knew this business would take a lot of time and effort, I knew that, but I didn’t realize just how much of my time and effort it would take. I remember telling my Husband I would do this and quit my job so I had more time to be with the kids. In reality, I quit my job and spend an extra 20+ hours a week working this business then I did working for Marriott. The only difference is that I can pick when I work, where I work and I am in control of how much I work. Clearly I’m a workaholic… but I have a goal and it’s to have enough money set aside for Harper and Brody to go to college without needing to take on any student loans. I’m going to do what it takes to reach that goal.
I am now 4 months into my LuLaRoe journey as a Consultant. Even with everything I just listed above which you may read and think “No way in heck am I doing all this”, I wouldn’t change it for a second. This business has changed me. I am a women I never knew I could be. I am running a business, building a team and am incredibly proud of myself. The money is coming in, my bonus checks have doubled each month, and I feel like a total rock star. Becoming a Consultant has changed forever changed me. Being proud of yourself and what you do is an amazing thing. I am forever grateful to this company for empowering women and changing lives.
If you made it this far, thank you. If you made it this far and still want to be a Consultant still, then you are made for this.
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